.png)
Why Character-Driven Series Work
People make places memorable.
In a world full of ads, the most powerful way to stand out is through authentic human connection. Casper Stories was built on the idea that real people are the best ambassadors for a place. Each episode centers on a compelling local — someone whose life and work reflect the soul of the community.
These aren’t commercials. They’re cinematic mini-docs with emotional depth and organic storylines. And yet, they still showcase tourism assets: trails, rivers, local shops, events, art, food, and more. It’s storytelling that sticks — and drives real interest.
The Casper Stories Blueprint
A cinematic series, tailored to your community.
This format is flexible, scalable, and designed to fit your goals. Here’s how we build it:
Story Curation
We collaborate with local partners to identify diverse, compelling subjects — artists, historians, small business owners, guides, and others who reflect your town’s values and vibe.
Production Approach
We film each story with a lean crew using a documentary-style process. Our aim is to embed in each subject’s world, capturing natural, cinematic visuals that feel true to life.
Narrative Crafting
Each subject speaks in their own voice — no scripts, no forced lines. We shape the story through interviews and real-life footage, drawing out themes that tie into your community identity.
Visual Cohesion
While each episode is unique, the series feels cohesive. We create a consistent visual tone and pacing that makes the full collection feel connected — like a brand, not a patchwork.
Measurable Impact, Lasting Legacy
More than a one-off video — it’s a living series.
Unlike a single promotional video, Casper Stories builds value over time. Each episode adds to a growing archive of evergreen content that can be shared for years to come. It’s an investment that multiplies in value.
Results from Casper:
- Boosted online engagement for Visit Casper
- Increased tourism interest through authentic storytelling
- Evergreen content for campaigns, social, and web
- National attention and Heartland Regional Emmy wins
- Community pride and local engagement
This format can evolve — growing into seasonal themes, deeper profiles, or cross-platform campaigns. The possibilities expand with your vision.
Let’s Build Your Series
We’d love to bring this concept to your community. Whether you're a tourism board, nonprofit, brand, or municipality — if you want to showcase the soul of your town, we’ll help you do it right.
