Laramie Regional Airport - Fly Laramie 30 Sec Commercial
Video work stages
Laramie Regional Airport - Fly Laramie 30 Sec Commercial
Laramie Regional Airport wanted a commercial that went beyond the typical travel spot— something bold, cinematic, and rooted in Wyoming values. The goal was to highlight the airport’s vital role in the community and local economy while honoring women’s history with a story that flipped the usual cowboy narrative. We developed a concept centered on a modern-day rider—a woman carrying the Wyoming flag—whose journey from stadium to terminal captured the spirit of tradition meeting progress. Our team handled location scouting, scripting, and FAA coordination to bring the vision to life.
Video Production
Shot over a single day with a small, nimble crew, the production made use of gimbals, drones, and handheld techniques to create a dynamic sense of movement as the rider transitions from iconic Wyoming landscapes to the airport tarmac. Scenes were filmed at sunrise and throughout the day to maximize natural light. The commercial’s hero imagery—a woman carrying the Wyoming flag on horseback through the terminal—was carefully choreographed to balance inspiration with authenticity.
Video Post-production
Post-production focused on pacing and tone, pairing sweeping visuals with a voiceover that reinforced the campaign’s message: where every journey is an adventure, and every adventure tells a story. Color grading leaned cinematic while maintaining natural warmth, and the sound mix was shaped to blend western ambiance with modern polish.
Video Delivery
The finished commercial airs across digital platforms, regional campaigns, and plays on the big screen at every Wyoming Cowboys home football game—positioning Laramie Regional Airport as a gateway where the spirit of the West meets the promise of new horizons.
